Saturday, September 08, 2007

Paris’ Hallmark moment



Paris Hilton's been carded—and she's not pleased about it. The 26-year-old heiress has filed a lawsuit against greeting cards company Hallmark, alleging that the company used her image without permission and invaded her privacy by including her mug and signature phrase, “That's hot,” on a greeting card.The card in question purports to show “Paris’ first day as a waitress,” and has Hilton's face superimposed on a cartoon body, as she hands a plate to a customer and warns, “Don't touch that, it’s hot.” The customer asks, “What’s hot?” to which Hilton-as-waitress replies, “That’s hot.”According to Hilton’s complaint, the card went on sale earlier this year and can still be purchased for the bargain price of $2.49 (about Rs 100).It is one of three recent Hallmark designs featuring Hilton. Another shows a cartoon of the former Simple Life star behind bars and clutching a small dog, with copy reading, “The really, really, really, really simple life.” On the inside, the card wishes its recipient a “really, really, really, really happy birthday”.Hilton is seeking at least $500,000 (above Rs 2 crore) in damages and a permanent injunction barring Hallmark from any further use of her name and image.In happier Hilton news, the hotel namesake recently traded her 3,000-square-foot West Hollywood pad for an almost 7,000-square-foot mansion in the gated Mulholland Estates section of Beverly Hills.Hilton shelled out a reported $5.9 million (Rs 23 crore) for the home, which has five bedrooms, five and a half baths and a fitness room that the fashion fanatic plans to convert to a shoe closet, per the Wall Street Journal.The extra space will come in handy if Hilton follows through on her stated goal of starting a family in the near future.“I want kids next year, so I’ve got to get my body ready,” the heiress told British Elle in a recent interview, explaining her new devotion to an exercise regime that includes Pilates and horseback riding on the beach.

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